The Relationship Between Locus of Control and the Evaluative Consequences of Powerful and Powerless Speech Styles
Document Type
Article
Publication Date
3-1-1997
Department
Communication Studies
School
Communication
Abstract
This article examines the impact of receivers' locus of control on their evaluations of speakers exhibiting powerful or powerless speech. The results indicated that those with an external locus of control evaluated a high-power message more positively than did those with an internal locus of control. These results are consistent with the hypothesis that a speaker using a powerful style is threatening to receivers and causes them to bias their speaker evaluations positively. The results also address the apparent paradox between the positive evaluations received by a high-pourer message and the negative connotations associated with power and dominance.
Publication Title
Journal of Language and Social Psychology
Volume
16
Issue
1
First Page
70
Last Page
78
Recommended Citation
Hosman, L. A.
(1997). The Relationship Between Locus of Control and the Evaluative Consequences of Powerful and Powerless Speech Styles. Journal of Language and Social Psychology, 16(1), 70-78.
Available at: https://aquila.usm.edu/fac_pubs/5226