Searching for a Place to Stand: Toward a Workable Ethical Philosophy for Marketing
Document Type
Article
Publication Date
3-1-1993
Department
Marketing and Fashion Merchandising
Abstract
The authors suggest and support three characteristics that should be useful for the development of a workable ethical philosophy for marketing. The also illustrate why the adaptation of currently popular ''grand narratives'' from moral philosophy is unsuitable for marketing and why marketing must work to develop its own philosophy.
Publication Title
Journal of Public Policy and Marketing
Volume
12
Issue
1
First Page
97
Last Page
105
Recommended Citation
Robin, D. P.,
Reidenbach, R. E.
(1993). Searching for a Place to Stand: Toward a Workable Ethical Philosophy for Marketing. Journal of Public Policy and Marketing, 12(1), 97-105.
Available at: https://aquila.usm.edu/fac_pubs/6474