Risk Reduction and Informal Interpersonal Influence: Industrial Marketing Magagement Perspectives

Authors

Tony L. HenthorneFollow
Michael S. LaTourFollow
Alvin J. WilliamsFollow

Document Type

Article

Publication Date

9-1-1990

Department

Marketing and Fashion Merchandising

Publication Title

Akron Business and Economic Review

Volume

21

Issue

3

First Page

46

Last Page

59

Recommended Citation

Henthorne, T. L., LaTour, M. S., Williams, A. J. (1990). Risk Reduction and Informal Interpersonal Influence: Industrial Marketing Magagement Perspectives. Akron Business and Economic Review, 21(3), 46-59.
Available at: https://aquila.usm.edu/fac_pubs/7469