Involving Purchasing in Product Development
Document Type
Article
Publication Date
11-1-1990
Department
Marketing and Fashion Merchandising
Abstract
This article underscores the pivotal role purchasing personnel can play in the industrial new product development process. Purchasing professionals can and must become more actively involved in the total program of generating new ideas and assisting in the implementation of successful development efforts. Industrial marketers should systematically and creatively include purchasing in all product development pursuits.
Publication Title
Industrial Marketing Management
Volume
19
Issue
4
First Page
315
Last Page
319
Recommended Citation
Williams, A. J.,
Smith, W. C.
(1990). Involving Purchasing in Product Development. Industrial Marketing Management, 19(4), 315-319.
Available at: https://aquila.usm.edu/fac_pubs/7481