Multi-Attribute Group Decision Making with Aspirations: A Case Study

Document Type

Article

Publication Date

4-1-2014

Department

Management and International Business

Abstract

It is common that a decision maker's utility depends on the degree to which the attribute performance matches the aspiration. However, aspiration is not considered in the traditional multi-attribute decision making (MADM) approaches. Using the Strategic Freight Forwarder Selection of China Southern Airlines (CSA) as a backdrop, this study proposes an integrated MADM approach for problems with consideration of decision maker's aspirations. By solving the case problem of CAS, the proposed approach demonstrates its superiority. It helps managers make more robust and reliable decisions and also provides managers with a coefficient to help them readily check the group consensus. In addition, the approach can accommodate complex decision data, such as numerical values, interval numbers, linguistic terms and uncertain linguistic terms. (C) 2013 Elsevier Ltd. All rights reserved.

Publication Title

Omega: International Journal of Management Science

Volume

44

First Page

136

Last Page

147

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