Longer, Higher Quality Videos Preferred by News Viewers

Authors

Peter S. Chen, University of Texas at AustinFollow
Nicholas Wilson, University of Southern Mississippi
Gina Masullo Chen, University of Texas at AustinFollow
Chen-Wei Chang, University of Southern MississippiFollow

Document Type

Article

Publication Date

6-2015

Department

Mass Communication and Journalism

School

Communication

Abstract

This study reports people prefer longer, high-quality videos to any other type on newspaper websites and poor quality videos can harm the news brand. Editors should be much more critical of the videos they post and journalists should have multi-media training.

Publication Title

Newspaper Research Journal

Volume

36

Issue

2

First Page

212

Last Page

224

Recommended Citation

Chen, P. S., Wilson, N., Chen, G. M., Chang, C. (2015). Longer, Higher Quality Videos Preferred by News Viewers. Newspaper Research Journal, 36(2), 212-224.
Available at: https://aquila.usm.edu/fac_pubs/8093