Implicit Evaluation of Familiar and Novel Concepts Presented at Low Levels of Conscious Detectability
Document Type
Article
Publication Date
3-1-2010
Department
Psychology
Abstract
In 2 experiments, implicit evaluation of novel and familiar concepts was assessed using a sequential priming procedure that enabled estimates of evaluative priming effects at low levels of detectability. In Experiment 1, the novel concepts referenced common names, and in Experiment 2 they referenced nonsense words. Whereas familiar concepts yielded priming effects at low levels of detectability in both experiments, novel concepts did not elicit any priming effect. Implicit evaluation of novel concepts has been documented in related research but under conditions that differ from those investigated here. The present results identify important limiting conditions associated with the implicit evaluation effect.
Publication Title
American Journal of Psychology
Volume
123
Issue
1
First Page
15
Last Page
27
Recommended Citation
Ottati, V. C.,
Coats, S.,
Mae, L.,
Decoster, J.,
Smith, E. R.
(2010). Implicit Evaluation of Familiar and Novel Concepts Presented at Low Levels of Conscious Detectability. American Journal of Psychology, 123(1), 15-27.
Available at: https://aquila.usm.edu/fac_pubs/889