Date of Award

Spring 2026

Degree Type

Honors College Thesis

Academic Program

Sociology BA

Department

Anthropology and Sociology

First Advisor

Dr. Michelle McLeese

Advisor Department

Anthropology and Sociology

Abstract

How do rural origins shape Generation Z’s digital identity practices beyond questions of access? Based on semi-structured interviews with ten college students from rural Mississippi, this study examined digital self-presentation strategies and audience management in the context of geographic displacement from conservative hometowns.

Data revealed that participants practice “context segregation,” distributing different identity facets across platforms to maintain audience separation (Facebook for family, Instagram for peers, TikTok for consumption). They viewed curation as editorial work that revealed their authentic selves rather than obscuring them. In addition, growing up under intense social visibility in small towns created lasting “small-town panopticon” effects that shaped sophisticated privacy management strategies. For LGBTQ+ participants (six of ten), the internet functioned as an essential refuge for queer identity development, impossible in their conservative hometowns. These findings revealed how geographic origin and class position fundamentally shape digital practices, demonstrating the need for place-conscious digital sociology that moves beyond urban, middle-class samples.

Comments

Blanket Permission for Future Readers: Uncertain, please contact me with future requests at the following NON-USM email address: suvitamang@gmail.com

Share

COinS