Date of Award
Fall 12-2013
Degree Type
Honors College Thesis
Department
Marketing and Fashion Merchandising
First Advisor
Jamye Foster
Advisor Department
Marketing and Fashion Merchandising
Abstract
This study explores whether product density affects crowding, perceived quality, and perceived price of products within the retail space. The goal is to determine whether product density directly affects customers’ perceptions of price and quality of merchandise within retail spaces. It tests the hypotheses that increased product density will lead to an increase in crowding perceptions but a decrease in perceived price and quality. The study uses photographs of retail spaces with differing densities to manipulate product density and an online questionnaire to gather data. A student sample is used to collect the data. ANOVAs are used to determine the relationships between product density and perceived crowding, quality, and price. The hypothesis of increased crowding perceptions with increased density is partially supported, but the other hypotheses are not supported.
Copyright
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Recommended Citation
Holston, Joshua JC, "The Effect of Product Density on Perceived Price and Quality" (2013). Honors Theses. 266.
https://aquila.usm.edu/honors_theses/266
Comments
Honors College Award: Top Thesis