Date of Award
Spring 5-2019
Degree Type
Honors College Thesis
Department
Finance, Real Estate, and Business Law
First Advisor
Jamye Foster
Advisor Department
Marketing and Fashion Merchandising
Abstract
The purpose of this study is to gain insight into the elements of the career of independent musicians. Specifically, how they overcome or fail to overcome the challenges of a gig economy through knowledge and ability to properly manage scarce financial resources. The research questions posed are as follows: (a) Does higher financial literacy allow independent musicians to sustain and improve their career in the gig economy? (b) How do independent musicians use financial literacy to sustain their career? (c) How does industry experience affect the ability of independent artists to effectively allocate financial resources? To answer these research questions, relevant literature is first reviewed. Then, the proposed exploratory study is outlined, where data collected through in-depth interviews is analyzed using single-coder methods of analysis. Following the explanation of methodology, the findings that result from this data are discussed. Finally, implications of results and limitations of the study are discussed.
Copyright
Copyright for this thesis is owned by the author. It may be freely accessed by all users. However, any reuse or reproduction not covered by the exceptions of the Fair Use or Educational Use clauses of U.S. Copyright Law or without permission of the copyright holder may be a violation of federal law. Contact the administrator if you have additional questions.
Recommended Citation
Milam, Benjamin, "Exploring Financial Literacy of Independent Musicians in the Gig Economy" (2019). Honors Theses. 642.
https://aquila.usm.edu/honors_theses/642