Date of Award
Spring 2011
Degree Type
Masters Thesis
Degree Name
Master of Arts (MA)
Department
Political Science, International Development, and International Affairs
Committee Chair
Troy Gibson
Committee Chair Department
Political Science, International Development, and International Affairs
Committee Member 2
Marek Steedman
Committee Member 2 Department
Political Science, International Development, and International Affairs
Committee Member 3
Joseph Parker
Committee Member 3 Department
Political Science, International Development, and International Affairs
Abstract
Objectives: In the age of new media communication, politics has taken a swift turn as the Internet lends itself to quicker and less expensive contact. Politicians in all realms have adopted its communicative aspects in many forms as a means of promoting themselves and staying in contact with their constituents. What causes politicians to be more "connected" than others? And secondly, does that "connectivity" lead to successful elections? In this analysis, we will discuss what contributes to a United States Senator's connectivity, and if his or her heightened connectivity led to a higher probability of winning elections. Units of analysis: The senators from the 111 th United States Senate. Data/Methods: For this analysis, binary regression will be used. Our units of analysis will be dissected using logistic regression to determine what variables are statistically significant. For the second half of this analysis, the dependent variable will be a binary measure of successfully won elections. In this second part, our original connectivity measure will assume the spot of an independent variable. Hypothesis: State poverty rating and Leadership rating will be the two most important variables in determining a senator's connectivity score, and subsequently, the more connected the senator is, the higher probability he or she has of winning an election.
Copyright
2011, Kaitlin Ann Mueller
Recommended Citation
Mueller, Kaitlin Ann, "The New Frontier: An Analysis of Effective New Media Political Communications and Campaigning" (2011). Master's Theses. 489.
https://aquila.usm.edu/masters_theses/489