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Location
Cook 206Z/Room B
Presentation Type
Short Concurrent Session
Start Date
24-4-2026 4:30 PM
Description
In 2025, a small repository team at the University of Nevada, Las Vegas Libraries rebranded their 16-year-old institutional repository. The rebrand included a new name, URL, web design, marketing materials, submission process, and a launch event. It also included unique successes and challenges due to being hosted by Digital Commons. This presentation will present a case study on how to successfully structure a rebranding project like this, keep track of all the moving parts, and launch a "new" IR to the university. It will also discuss the impact of rebranding on engagement and outreach efforts.
Presentation Slides
Room B--Michelle Shannon.srt (23 kB)
Rebranding a 16-Year-Old Institutional Repository: A Case Study
Cook 206Z/Room B
In 2025, a small repository team at the University of Nevada, Las Vegas Libraries rebranded their 16-year-old institutional repository. The rebrand included a new name, URL, web design, marketing materials, submission process, and a launch event. It also included unique successes and challenges due to being hosted by Digital Commons. This presentation will present a case study on how to successfully structure a rebranding project like this, keep track of all the moving parts, and launch a "new" IR to the university. It will also discuss the impact of rebranding on engagement and outreach efforts.