Title

News Video Quality Affects Online Sites’ Credibility

Document Type

Article

Publication Date

3-1-2017

Department

Mass Communication and Journalism

School

Communication

Abstract

Exposure to low-quality news videos on a newspaper website led a younger audience to see the news organization as less credible and lacking in value. Findings offer a cautionary tale for news organizations because even a few low-quality news videos on a newspaper website might damage newspapers’ fervent effort to attract a younger audience.

Comments

https://doi-org.lynx.lib.usm.edu/10.1177/0739532917696087

This document is currently not available here.

Find in your library

Share

 
COinS