News Video Quality Affects Online Sites’ Credibility
Mass Communication and Journalism
Exposure to low-quality news videos on a newspaper website led a younger audience to see the news organization as less credible and lacking in value. Findings offer a cautionary tale for news organizations because even a few low-quality news videos on a newspaper website might damage newspapers’ fervent effort to attract a younger audience.
Chen, Gina Masullo; Chen, Peter S.; Chang, Chen Wei; and Abedin, Zainul, "News Video Quality Affects Online Sites’ Credibility" (2017). Student Publications. 70.