One of the dominant issues highlighted during the current pandemic is the importance of communicating scientific discoveries effectively to the general public. Traditionally, faculty scientists can tend to view communicating research findings with colleagues as their top priority because of the connections to tenure, promotion, and obtaining research grants. But as recent events have demonstrated, even the best scientific research is limited in its usefulness if the public cannot understand and embrace it. So how can scientific findings be conveyed more effectively to general audiences? This panel will discuss some of the current challenges and will explore strategies for improving scientific communication across multiple disciplines, including the hard sciences, public health, and journalism/mass media. The panelists will also explore how more effective communication strategies can foster a greater trust in scientific findings among the general public.
Moes, Nancee; Karim, Shahid; Evans, Will; and Strait, L. Paul, "Making Sense of Science: The Importance of Effective Science Communication to General Audiences" (2021). University Libraries Workshops and Presentations. 21.