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Theses from 2019

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Involvement of College Football Fans at The University of Southern Mississippi, Cameron S. Kenney

Theses from 2018

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A Look into Electronic Word-of-Mouth: The Willingness of Consumers to Write Online Reviews, Michelle Le

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Do Perceptions of Businesses Differ Between Higher and Lower Counts of Social Media Post Engagements?, Tally Shaw

Theses from 2017

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I Love My Team! Factors leading to relationship formation with a sports team, Carly L. Odom

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Green Marketing Effects on the Consumer, Alice O. Townsend

Theses from 2016

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Becoming Our Parents: A Proposed Investigation into Family Influence in Consumer Behavior, Katie E. Bowman

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Modeling Mobile Website Usability, J Matt Hamil

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Emotions Involved in Shopping at the Airport, Alexis D. Tymkiw

Theses from 2014

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Relationship versus Transactional Marketing in the Service Industry, Anna-Claire White

Theses from 2013

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Adaptive Selling: A New Direction for the Pharmaceutical Industry, Kristin M. Chmelicek

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The Effect of Product Density on Perceived Price and Quality, Joshua JC Holston

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Movement Marketing of Nonprofit Organizations: Creating Consumer Advocates, Laura B. Hunt