Theses from 2023
The Interaction of Loyalty Status and Need for Status on Rewards Donations Through Perceived Social Exclusion, Clancy Slay
Theses from 2020
The Cultural Influence on Sharing Economy Services: The Case of Airbnb, Lacey K. Wallace
Theses from 2019
Involvement of College Football Fans at The University of Southern Mississippi, Cameron S. Kenney
Theses from 2018
A Look into Electronic Word-of-Mouth: The Willingness of Consumers to Write Online Reviews, Michelle Le
Do Perceptions of Businesses Differ Between Higher and Lower Counts of Social Media Post Engagements?, Tally Shaw
Theses from 2017
I Love My Team! Factors Leading to Relationship Formation with a Sports Team, Carly L. Odom
Green Marketing Effects on the Consumer, Alice O. Townsend
Theses from 2016
Becoming Our Parents: A Proposed Investigation into Family Influence in Consumer Behavior, Katie E. Bowman
Modeling Mobile Website Usability, J Matt Hamil
Emotions Involved in Shopping at the Airport, Alexis D. Tymkiw
Theses from 2014
Relationship versus Transactional Marketing in the Service Industry, Anna-Claire White
Theses from 2013
Adaptive Selling: A New Direction for the Pharmaceutical Industry, Kristin M. Chmelicek
The Effect of Product Density on Perceived Price and Quality, Joshua JC Holston
Movement Marketing of Nonprofit Organizations: Creating Consumer Advocates, Laura B. Hunt