Location
Thad Cochran Center 218
Presentation Type
Workshop
Start Date
26-4-2019 10:00 AM
Description
Your university has a new institutional repository, great! But how do you convince faculty to use the repository? This workshop presentation will teach advocacy skills and groups will work together on creating an IR campaign.
This session will be a crash course into advocacy communication focused on audience, messaging, and framing. Attendees will be presented with communication best practices and examples of advocacy initiatives both within and outside libraries. Then attendees will design an advocacy campaign for their institutional repository in small groups. Most plans will only be outlined during the session and will need to be fully drafted after the conference, but will give attendees the foundation to build out an institution-specific advocacy plan to raise awareness of their institutional repository. The intended outcome of this interactive presentation is to equip attendees with basic advocacy communication skills and to encourage attendees to take action by leaving the session with established actions to do upon returning to their institution after the conference.
A Crash Course in IR Advocacy
Thad Cochran Center 218
Your university has a new institutional repository, great! But how do you convince faculty to use the repository? This workshop presentation will teach advocacy skills and groups will work together on creating an IR campaign.
This session will be a crash course into advocacy communication focused on audience, messaging, and framing. Attendees will be presented with communication best practices and examples of advocacy initiatives both within and outside libraries. Then attendees will design an advocacy campaign for their institutional repository in small groups. Most plans will only be outlined during the session and will need to be fully drafted after the conference, but will give attendees the foundation to build out an institution-specific advocacy plan to raise awareness of their institutional repository. The intended outcome of this interactive presentation is to equip attendees with basic advocacy communication skills and to encourage attendees to take action by leaving the session with established actions to do upon returning to their institution after the conference.
Comments
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