More and more language learners today rely on mobile assisted vocabulary learning to expand their grasp of words. Against this background, reviews left by target users are impactful in a language learning app market because online reviews play roles as a decision-making tool used by prospects before committing to any service provider and as a channel through which a mobile app developer understand users’ current expectations and their using and learning experience in depth. The aim of this study is to explore the issues users concern the most in app-based vocabulary learning and provide suggestions to mobile app developers, hoping they leverage the advice to perfect apps’ performance and gain a competitive edge in a booming app market.

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