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Author ORCID Identifier

Mohammad Faruk : https://orcid.org/0000-0001-5164-5683

Abstract

This study aims to synthesize existing literature on the application of the metaverse - characterized by an immersive experience-providing environment and differentiated from AR and VR by three features: "shared", "persistent", and "de-centralized" - in the education sector and to determine the factors that influence the adoption intention of the metaverse among the university students in Bangladesh. A research framework and relevant hypotheses were developed considering TAM and UTAUT as the theoretical foundation. Adopting a descriptive research design, the study administers a 7-point Likert scale survey questionnaire among 566 respondents selected with convenience sampling from different public and private universities in Bangladesh, covering different academic backgrounds, through online media and email. After data cleaning, 289 responses were analyzed by structural equation modelling (SEM) with SMARTPLS 4.0. The findings indicate that perceived enjoyment, usefulness, ease of use, and social influence play a significant role in shaping a positive attitude toward the metaverse, whereas compatibility does not. Moreover, attitude and facilitating conditions drive the adoption of the metaverse in education, while inhibiting factors have a negative impact. This study contributes by identifying the key factors that policymakers and higher education authorities in Bangladesh should focus on when developing future education policies and curricula for the adoption of the metaverse.

First Page

140

Last Page

168

Ethics Approval

Yes

Declaration Statement

Financial Interests: We have no financial interests and no funding was received for this study.

Data protection, confidentiality and privacy: All the respondents are informed about the objective of the research and this is assured that their individual privacy will be maintained.

Human ethics and consent to participate: Informed consent was obtained from all individual participants included in the study.

Data Availability Statement: Data will be available on reasonable request from the corresponding author.

Competing Interests: We do not have any professional relationships or competing interests that might influence our judgment or the content of the manuscript.

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