Damien Sánchez


This paper employs learning analytics to determine the relationships between digital activism action categories. Organizing that took place on Twitter in response to the shooting death of Tony Robinson, an African American teenager, was guided by the digital activism typology developed by Penney and Dadas (2014). The results yielded a positive correlation between seeking connections with activists and providing face-to-face updates from protests, which suggests people who seek connections with activists are likely to participate in live protests. Forwarding Information and Facilitating Online Actions were found to be negatively correlated with all other study variables. These findings lead to the conclusion that the common definitions of an Activist and Slacktivist are insufficient to describe Online Activism because Facilitating Online Actions requires a unique level of engagement as compared to participating in face-to-face protests or sharing information online. People who facilitate online actions should be treated as a unique population among digital activists because of their unique level of online engagement.